adela, susmita

Clarie's

CLICK HERE FOR THE BUSINESS PLAN POWERPOINT PRESENTATION

http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/Clarie%E2%80%99s%20%20%20%E2%99%A5.pptx

Company Name: Claire's

Industry: Retail Jewerly

Group Members: Adela Dardha, Susmita Saha

Afternoon Session

• Competitor Name

Forever 21, Tween Brands, The West Seal

• Competitor URL (Website address - copy and paste the entire http://www.companywebsite.com)

http://www.claires.com/index.asp

• What are the goods or services that they sell?

accessories, jewelry, gifts, and teen fashion

• Who are they trying to market / sell to?

They are trying to sell to teenage girls.

• How expensive are their goods / services compared to their other competitors?

Bracelet...$550. Skull & Bones Crossbody...$18. Bracelet...$350. Sunglasses...$850

• Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone Solicitation, etc) ?

 www.claire's.com or Claire's store

• Are there any products or services that can substitute for what the company sells.  (example: Cars or  Bicycles vs Harley Davidson)

Real jewerly

• Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs DVD vs VHS) 

No