Review Questions

General:

x 1.) What is an an entrepreneur?

2.) What does VC stand for?

3.) What does equity mean?

4.) What is the name of the reality TV show where entrepreneurs try to obtain funding for their business ideas?

5.) What is the website that we used to find Company & Industry information?

Marketing:


x 1.) What is a company's Marketing Mix also known as?

x 2.) What are the 4 P's?

3.) What are 4 distinct elements of Promotion?

4.) What is Market Segmentation? Give me an example & how

5.) What is Product Differentiation? Give me an example & how

x 6.) What is a cost leader? Give me an example & how

7.) What are the 4 strategies that depend on Market Dominance?

x 8.) What is a nicher?

9.) Describe the 3 innovation strategies (pioneer, close follower, late follower) & describe how the price of technology & the spread of technology differs over time?

10.) What is horizontal integration? Give an example

11.) What is vertical integration?give an example?

x 12.) What is diversification? Give an example

13.) what is intensification? Give an example?

x 14.) what do we mean by "brick and mortar"


Management:

x 1.) What does SWOT stand for?

r 2.) What are Porter's Five Forces?

3.) What is a distribution channel?

4.) What is merchandising?

5.) What is the supply chain?

x 6.) What are economies of scale?

7.) What is a barrier to entry?
Give me an example

x 8.) What are sunk costs? Give me an example

9.) what are switching costs? Give me an example

10.) what do we mean by "cutting out the middle man"?

x 11.) what does COGS stand for?

12.) what does USAIIRDO stand for?

13.) Match COGS & USAIIRDO with the following: fixed cost, variable cost

14.) the COGS would include which 2 costs?

15.) if an industry is highly concentrated, what does this mean?

x 16.) what do we mean by "one stop shopping"?

Financials:

1.) What is a company's break even point?

2.) how we find a company's breakeven point?

3.) What is an income statement?

4.) T/F An income statement is a "snapshot" in time.

5.) what is revenue?

6.) what is gross profit?

7.) what is operational profit / EBIT?

8.) what is net profit?

9.) what do we mean by the "bottom line"?

10.) What is depreciation?







Mr. Filipinas
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