KEO Affordable Fashions

KEO AFFORDABLE FASHIONS
BUSINESS PLAN COMPETITION WINNER

CLICK HERE FOR BUSINESS PLAN POWERPOINT PRESENTATION
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20AM/KEO%20Business%20Plan%20Presentation%20Template-1.ppt

CLICK HERE FOR INCOME STATEMENT EXCEL SPREADSHEET
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20AM/KEO%20Affordable%20Fashions%20Copy%20of%20income%20statement.xlsx8.xlsx


Our Answers ---
Our Company: KEO Affordable Fashions
Industry: Apparel, Health, Weight loss
Group members:
Oghale Obaro-Best
Elizabeth Peprah
Kaylynn Laidlaw
Morning Session
Competitor Name: Firheals.com
Competitor URL: http://www.firheals.com/catalog/weight_loss_clothing.php
Goods Sold: They offer different size articles of clothing that help to excess weight
Customers (who they’re trying to sell to): They are trying to market to people who
want to loss unwanted weight without pills or life risking surgeries. And it’s more
desirable because it can be worn under their clothing so they could go on with everyday
life and lose weight.
How expensive is it: Price range is 40 to 120 dollars
Advertisement: It’s advertised on the internet and a catalog and you can mail order
Are there any substitutions for what the company sells: Skechers shape-ups- are the
services that can substitute for what the companies sells
Any technologically superior or obsolete products: I think that ours KEO Affordable
fashion is better the fir heals because it fashion forward and is designed with a modern
twist which enhances weight loss without taking pills and life risking surgeries.
What was asked?
•
Company Name
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Industry
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First and Last Names of the 3 group members
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Morning or Afternoon Session
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Competitor Name
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Competitor URL (Website address - copy and paste the entire http://
www.companywebsite.com)
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What are the goods or services that they sell?
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Who are they trying to market / sell to?
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How expensive are their goods / services compared to their other competitors?
Our Answers ---
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Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth,
etc.) and where do they actually sell their product or service (Internet, Retail
Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone
Solicitation, etc) ?
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Are there any products or services that can substitute for what the company
sells. (example: Cars or Bicycles vs Harley Davidson)
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Are there any products or services that are technologically superior or obsolete to
what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs
DVD vs VHS)