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- Competitor Name
- Competitor URL (Website address - copy and paste the entirehttp://www.companywebsite.com)
- What are the goods or services that they sell?
- Who are they trying to market / sell to?
- How expensive are their goods / services compared to their other competitors?
- Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone Solicitation, etc) ?
- Are there any products or services that can substitute for what the company sells. (example: Cars or Bicycles vs Harley Davidson)
- Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs DVD vs VHS)
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