CLICK HERE FOR BUSINESS PLAN PRESENTATION
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/Unique%20Business%252520Plan%252520Presentation%252520S%26M%5B1%5D%5B1%5D.ppt
CLICK HERE FOR INCOME STATEMENT EXCEL SPREADSHEET
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/Unique%20income%20statement.xlsx
S*Company Name: *Unique*
*Industry: Clothing for special occasion; elegant wear for women; where customers can come in and design their own clothing and speak with personal fashion consultants. *First and Last Names: Galindez, Shannon, Ginel, Melanie & Webley , Sherice *Competitor Name: Debs , David’s Bridal & department stores ( Macy's, Nordstrom ) *Competitor URL *What are the goods or services that they sell? -Nordstrom is a department that’s even more expensive. -Macy's is a department store that’s expensive *Who are they trying to market / sell to? -David Bridal markets people who brides & girls who are looking for prom dresses -Debs markets girls looking for dresses or any clothing items -Macys & Nordstrom market those who are looking for a dress for almost any occasion. *How expensive are their goods / services compared to their other competitors? -Macy's goods aren’t too costly since they sell to middle class people, it depends on the amount of money you make. -Debs isn’t costly which attract people who are in the working class. -David’s Bridal is expensive. -Nordstrom can be a bit more expensive than Macys. *Where do they advertise: -Internet, TV, Radio, Print, Billboard, Word of Mouth *Where do they actually sell their product or service: -Internet, Retail Outlet ,TV *Are there any products or services that can substitute for what the company sells. (Example: Cars or Bicycles vs. Harley Davidson) NO *Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs. DVD vs. VHS) NO | 
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