Tuesday, July 6, 2010

Silver Moon

CLICK HERE FOR BUSINESS PLAN PRESENTATION
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/Silver%20Moon%20Business%20Plan%20Presentation%20Template%5B2%5D.ppt

CLICK HERE FOR INCOME STATEMENT EXCEL SPREADSHEET
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/SILVER%20MOON%20income%20statement%282%29.xlsx

Company Name: silver moon

Industry :jewelry

First and Last Names of the 3 group members : Zinya Talukder , Urwah
Suhail, Amanda Simone

Morning or Afternoon Session: Afternoon session

we are making our own bracelets and trying to convince them to give us the money to make more.




Competitor Name : Sterling Silver

Competitor URL (Website address - www.SilverSuccess.com
What are the goods or services that they sell? They sell almost everything kind of

jewelry ( necklace, bracelet, earrings and rings)

Who are they trying to market / sell to? They are trying to sell their
jewelry to almost any women (a stay a home mom to a business women.)
How expensive are their goods / services compared to their other competitors?

Compared to their competitors, their goods are not very expensive, in fact their
goods can cost up to $200 while their competitors goods cost up to $500.

Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth,
etc.) and where do they actually sell their product or service (Internet, Retail
Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone
Solicitation, etc) ? They advertise on the internet, they sell their product telephone
Are there any products or services that can substitute for what the company

sells. No
Are there any products or services that are technologically superior or obsolete to

what the company sells? No



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