Brite

Click Here for Business Plan Presentation

http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/Brite%20Business%20Plan%20Presentation%20Template.pptx CLICK HERE FOR INCOME STATE EXCEL SPREADSHEET http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/BRITE%20excel%20buisness%20sheet.xls Competitor Name : Direct tv Competitor URL (Website address - copy and paste the entire http://www.companywebsite.com) :(www.directtv.com)    What are the goods or services that they sell? :They sell tv's, they are a satellite   company. Who are they trying to market / sell to? : They are trying to apeal to the common american who wants to watch tv.   How expensive are their goods / services compared to their other competitors? One of their biggest competitors are IO's tv, wich charges you 29.99$ for multiple services and offers faster and better services compared to Direct tv. But they have not announced any 3d technology. Also direct tv has not announced the prices of their 3d tv’s as of yet but many believe that the majority    Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone Solicitation, etc)?: They advertise on TV, radio, billboards, internet, they sell their services through the internet and phone.  Are there any products or services that can substitute for what the company sells.  (example: Cars or  Bicycles vs Harley Davidson) : Other companies do the same or give you better service but nothing can really compare or substitute what they have brought in except life.   Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs DVD vs VHS) : Because a company named SONY has bought rights to bluray technology, direct tv can not put anything superio therefor sony has the advantage.

hide details 2:51 PM (11 hours ago)

Part 1:

Company Name- Brite

Industry-Technology- 3D Televisions

First and Last Names of the 3 group members- Shadidul Hossain, Andrew

Ketwaru, Carlos Morales

Morning or Afternoon Session- Afternoon Session

Part 2:

Competitor Name- Sony Corp.

Competitor URL- http://www.sonystyle.com/webapp/wcs/stores/servlet/

StoreCatalogDisplay?storeId=10151&catalogId=10551&langId=-

1&XID=O:sony:dg_brand_gglsrch:ad_5498826604:mt_exact

What are the goods or services that they sell?Televisons,Video Game

Consoles, Programs/Software, Music devices and Cameras.

Who are they trying to market / sell to? Popular Retail Stores(Best

Buy;Toys R Us;Radio Shack)

How expensive are their goods / services compared to their other

competitors? Sony’s devices are okay in their values their prices range

from $20.00-$1000.00+.

Where do they advertise? Combination of both, TV, Mail Order,

Telephone Solicitation

Are there any products or services that can substitute for what the

company sells. (Nothing for now)

Are there any products or services that are technologically superior

or obsolete to what the company sells? Microsoft software, Apple

Applications, LCD Televsion

Competitor Name : Direct tv Competitor URL (Website address - copy and paste the entire http://www.companywebsite.com) :(www.directtv.com)  What are the goods or services that they sell? :They sell tv's, they are a satellite company. Who are they trying to market / sell to? : They are trying to apeal to the common american who wants to watch tv. How expensive are their goods / services compared to their other competitors? One of their biggest competitors are IO's tv, wich charges you 29.99$ for multiple services and offers faster and better services compared to Direct tv.  Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone Solicitation, etc) ? : They advertise on TV, radio, billboards, internet, they sell their services through the internet and phone. Are there any products or services that can substitute for what the company sells.  (example: Cars or  Bicycles vs Harley Davidson) : Other companies do the same or give you better service but nothing can really compare or substitute what they have brought in except life. Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs DVD vs VHS) : Because a company named SONY has bought rights to bluray technology, direct tv can not put anything superio therefor sony has the advantage. Shadidul Hossain Competitor Name: Samsung Competitor URL (Website address - copy and paste the entire http:// www.companywebsite.com): http://www.samsung.com/us/ What are the goods or services that they sell? Televisions, Mobile Phones, Camera and Camcorders, Computers, Home Appliances, Who are they trying to market / sell to? Teenagers, Adults, Photographers, Businessmen How expensive are their goods / services compared to their other competitors? Average price compared to other prices Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront /, Combination of, TV, Mail Order, Telephone Solicitation, etc)? They advertise on the internet, television, and billboards and they sell their products on the internet and storefront. Are there any products or services that can substitute for what the company sells. (Example: Cars or Bicycles vs. Harley Davidson) Handheld electronics, game consoles, music players Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / TiVo vs. DVD vs. VHS) Microsoft Software, HD TVs, Computer Software