Peppers

PEPPERS
BUSINESS PLAN COMPETITION WINNER

CLICK HERE FOR BUSINESS PLAN POWERPOINT PRESENTATION
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/Peppers%20Business%20Plan%20Presentation%20Template.ppt

CLICK HERE FOR INCOME STATEMENT EXCEL SPREADSHEET
http://dl.dropbox.com/u/5046837/MASTERS%20PROGRAM/Groups%202010/Weeks%201%202%20PM/PEPPER%27S%20Copy%20of%20income%20statement-1.xlsx


Company name: Peppers      

Industry: Food Company

Names of group members: Marcos Araujo, Kevin Beltran, Eduardo Roman

First Company

• Competitor Name

Chili’s Grill and Bar

• Competitor URL (Website address - copy and paste the entire http://www.companywebsite.com)

www.chilis.com

• What are the goods or services that they sell?

Their goods are American foods influenced by Tex-mex cuisine

• Who are they trying to market / sell to?

Typically the try to market families for attachments or persons searching to celebrate an event

• How expensive are their goods / services compared to their other competitors?  

The services are family oriented with the cost of foods ranging from a mid price value. However, the cost of foods is cumulative if one travels in a huge group so the entire meal can go up to $300.00 or more depending on what is ordered.

• Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone Solicitation, etc) ?

They advertise using commercials, ads, songs; furthermore they make cameos in popular sitcoms such as the NBC series, “The office”. The products are sold in chain restaurants.

• Are there any products or services that can substitute for what the company sells.  (example: Cars or  Bicycles vs Harley Davidson)

Other companies can use a similar theme but attract more people with being more close to home as opposed to some far off location

Second Company

• Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs DVD vs VHS) 

·                  Competitor Name:

            T.G.I.F

·         Competitor URL (Website address - copy and paste the entire http://www.companywebsite.com):  

www.tgifridays.com

·         What are the goods or services that they sell?

 T.G.I.F sells a variety of fast food such as chicken, fries, beverages.  

·         Who are they trying to market / sell to?:

they are trying to sell to families, mostly adults

·         How expensive are their goods / services compared to their other competitors?

                T.G.I Friday’s prices are about $10.00 and up

·         Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone Solicitation, etc) ?:

They Advertise at the Internet, commercials. They sell their services at restaurants, websites, and telephone solicitation.

·         Are there any products or services that can substitute for what the company sells.  (example: Cars or  Bicycles vs Harley Davidson): already made food that just need to be heated at home, that can be found at stores.

·         Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs DVD vs VHS): frozen food that are ready to be made at home.

Third Company

Competitor Name

Darden Restaurant, Inc (Flagships Chains: Red Lobster, Olive Garden, the LongHorn Stakehouse chain, and others)

Competitor URL (Website address - copy and paste the entire http://www.companywebsite.com)

Competitor’s URL: http://www.darden.com/

What are the goods or services that they sell?

How expensive are their goods / services compared to their other competitors?

Olive Garden and Red Lobster fall into the Darden Restaurant, Inc, Red Lobster being a seafood restaurant whereas Olive Garden an Italian-themed restaurant. They advertise a family oriented environment for its customers. Cost for the food ranges in a mid-priced value. Located throughout the U.S. and Canada, they are commonly found at suburban areas. They sell Italian food, sea food, Caribbean food, etc. The food that they sell depends on the restaurant one decides to go to.

Who are they trying to market / sell to?

These restaurants appeal to the family as well as group of people that want to spend time together.

Where do they advertise (Internet, TV, Radio, Print, Billboard, Word of Mouth, etc.) and where do they actually sell their product or service (Internet, Retail Outlet / Kiosk / Storefront / , Combination of both, TV, Mail Order, Telephone Solicitation, etc) ?

They advertise in television, and internet.

Are there any products or services that can substitute for what the company sells.  (example: Cars or  Bicycles vs Harley Davidson)

The food variety, although large, is still limited. There are many other areas in the restaurant industry that they do not have a hold off and that we can exploit.

Are there any products or services that are technologically superior or obsolete to what the company sells? (Example: Blu-Ray Disc / On Demand Video / Tivo vs DVD vs VHS) 

The location of many of their restaurants are centralized at certain places which is beneficial to our company since we can expand into the areas that they are not in.